WEB 2.0 Guide

The Focus of Web 2.0 Security
Michalis 'BIG Mike' Kotzakolios


Defined Tag: Web 2.0 Security.

When discussing the concept of a second generation of the World Wide Web, there is often a concern expressed about how these newer applications will address some of the issues that have come to the fore over the last ten years. One of those has to do with tools that will minimize online identity theft and provide secure connections that allow persons to share data and shop with confidence. The fact is that Web 2.0 security is already implemented in several ways.

Over the last several years, it has become apparent that as the use of ecommerce has grown, so has the number of incidences when personal information is stolen. Solutions that are part of the Web 2.0 initiative are already launched that encrypt personal information. These solutions make it much more difficult for hackers to get into customer databases and lift information such as Social Security numbers, credit card data, mailing addresses, and other information that is often used to steal identities. Generally referred to a secure site, this technology is continuing to evolve, and will no doubt continue to do so over the long haul.

A current issue is that not every online store and every online vendor has adopted this newer version of Web 2.0 security. This can be confusing for the customer, who may or may not be shopping at a secure site. To help cut down on this state of confusion, more sites are proclaiming that the web store is located on a secure site, which is proving to be an excellent public relations tool.

Over time, the security measures that are still cutting edge today will no doubt become more of the standard. In the interim, it is a good idea for the consumer to choose to do business with online sites that have chosen to implement Web 2.0 security applications. This not only protects the customer, but also sends a clear message that the successful storeowner is one that provides safe purchasing options.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, Amazon, YPN, Chitika and other PPC services.